The studio was appointed to deliver a global rebrand of Capella Hotels & Resorts, following the Kwee
The family’s shift to the sole shareholder.

Inspired by the family’s exciting ambition for the business, with new properties in the portfolio,
we defined a brand positioning and architecture, providing the group with a new global identity and palette,
with supporting location-specific palettes comprising colours and illustrations, creating a system for global
and local communications. 

The studio art directed film and photography of the flagship hotel in Singapore, shortly after delivering
a new website design and continue to create branded communications for the group.